Une mesure d’audience indépendante, menée par la société de télécommunications Jawal, classe Nisaa 96 FM parmi les 5 radios les plus populaires en Cisjordanie.
Seulement 15,7% des femmes palestiniennes participent au marché du travail contre 41,9% des hommes. Le taux de participation des femmes dans l’ensemble de la vie active au Moyen-Orient est de 26% (Zidan 2009).
Le projet en bref
Objectifs: Autonomiser, informer et inspirer les femmes palestiniennes, tout en créant de l’emploi et des opportunités de formation.
Qui en profite: Plus de 1,8 million de femmes en Cisjordanie et à Gaza - 11 étudiantes ont été formées en partenariat avec le Département médias de l’Université de Birzeit - 5 journalistes locales ont été formées aux techniques médias avec le soutien de l’UNESCO - Les organisations de femmes dans les Territoires palestiniens ont un canal pour relayer leur information.
Quand et où: Dans les Territoires palestiniens et les camps de réfugiés de la région, diffusion à travers le monde pour la diaspora palestinienne.
Prochaines étapes: Élargir la portée de Nisaa 96 FM à travers les Territoires palestiniens et au-delà. Évaluer la possibilité de reproduire le modèle en Égypte.
“NISAA FM is all about inspiration and empowerment. Inspiration is very important in our society. Through airwaves we can share our experience and knowledge, and support women to realize themselves.” - Maysoun Odeh Gangat, Director 96 NISAA FM.
While women account for half the Palestinian Territories’ population, when it comes to participating in public life they face significant barriers. Male perspectives dominate the mainstream Palestinian media, which tends to portray women mostly as victims, reinforcing negative stereotypes. Women also hold only a handful of the decision-making positions in the national media industry. With few public platforms catering to their information needs or reflecting their real interests, women are less able to voice their concerns and are less likely to become involved with shaping their society. Media and ICTs can play a powerful role in breaking this cycle.
Our approach and actions
The Womanity Foundation, in partnership with Radio NISAA Broadcasting Company, established NISAA FM, the first commercial women’s radio station and website in the Middle East, in late 2009. The station was created to connect, inform, inspire and promote dialogue among women in the Palestinian Territories and abroad. By showcasing the positive impact of women’s actions, NISAA FM aims to change the stereotypical image of women in the Palestinian media.
Under the direction of Maysoun Odeh Gangat, the station is managed by women. Shows are produced and presented by women media professionals. Meanwhile, a network of local female reporters document women’s opinions and conditions across the country.
NISAA FM was created with a view to being self-sustaining in 3 to 5 years, as well as replicable in the region.
Our current activities
Today, 96 NISAA FM is the fastest growing radio station in the region, reaching more than 1.8 million women across generations. With 3 daily primetime programmes, it broadcasts news, interactive talk shows, music and investigative reports on a range of current issues. Producers strive to showcase the contributions that Palestinian women make to everyday life and feature inspiring stories of role models. Broadcasts also carry the opinions of men to engage them in discussions about women’s rights.
Through its social media presence, call-in opportunities and vox pop, NISAA FM encourages women to contribute to the station’s content, become producers themselves and to have a greater voice.
The focus now is also on promotion with the aim of increasing the stations’ visibility and supporters so that by 2013 it will be financially independent. The station is increasing its cooperation with various organizations relaying their work and mandate. It is also expanding its broadcast capacity to include, Hebron and the Gaza strip on FM, while also devising a business and good practice model to replicate the station’s mandate in other countries.
“Women respond better to their own radio. We are discussing things that concern us and we are even finding solutions”, NISAA FM listener- AFP report, July 2010
Our results so far
An audience survey conducted in 2010 showed that the station had gained 2% of the audience share in only a few months. A 2nd independent survey conducted by Jawal Telecommunication Company, ranked NISAA FM among the top 5 most popular in the West Bank. Feedback from Palestinian women living in refugee camps across the region was particularly positive towards the station’s programmes.
Partnerships with local and international non-government organizations have been established to produce segments of the station’s programmes. With a donation from the American consulate, NISAA FM’s popular show, Break, was financially secure through 2011 and 2012.
Through other grants from partners such as the UNESCO International Programme for the Development of Communication (IPDC), NISAA FM trained women from remote areas in media skills. Further donations allowed the station to set-up repeaters in the Gaza strip.
Ashoka and the Synergos Arab Social Innovators awarded station director, Maysoun Odeh Gangat, 2 prestigious fellowships. These programmes represent a unique opportunity to undertake training, benefit from peer mentoring and access to a range of professional networks. The fellowships also entailed financial assistance aimed at supporting the scaling-up of NISAA FM.
Maysoun Odeh Gangat was recognized by the Minister of Women’s Affairs for her contribution towards enhancing the image of Palestinian women and for helping to place their issues on the national agenda.
Synergos, Ashoka, Ministry of Women Affairs, Business Women Forum.